Making a first impression as a start-up: Strategies for a successful digital innovation launch

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URL:	https://www.bwl.uni-mannheim.de/media/Fakultaeten/...
URN:	urn:nbn:de:bsz:180-madoc-627765
Document Type:	Working paper
Year of publication:	2020
The title of a journal, publication series:	Mannheim Business Research Insights
Volume:	1
Place of publication:	Mannheim
Publishing house:	University of Mannheim, Business School
Publication language:	English
Institution:	Business School > ABWL, Marketing & Innovation (Kuester)
License:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	330 Economics
Abstract:	Digital innovations by start-ups need to overcome low initial trust perceptions for their survival. High quality customer ratings, a comprehensive benefit communication, and a revenue model considering privacy concerns are key.

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Kuharev, Victoria

Google Scholar: Konya-Baumbach, Elisa ; Schuhmacher, Monika C. ; Kuester, Sabine ; Kuharev, Victoria

ORCID: Konya-Baumbach, Elisa

; Schuhmacher, Monika C. ; Kuester, Sabine

; Kuharev, Victoria

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