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A model-based approach to strategic demand management
for attended home delivery
Waßmuth, Katrin
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Agatz, Niels
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Fleischmann, Moritz
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Dokumenttyp:
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Präsentation auf Konferenz
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Erscheinungsjahr:
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2022
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Veranstaltungstitel:
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OR 2022, Jahrestagung der Gesellschaft für Operations Research (GOR)
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Veranstaltungsort:
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Karlsruhe, Germany
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Veranstaltungsdatum:
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06.-09.09.2022
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Verwandte URLs:
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Sprache der Veröffentlichung:
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Englisch
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Einrichtung:
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Fakultät für Betriebswirtschaftslehre > ABWL u. Logistik (Fleischmann 2009-)
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Fachgebiet:
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330 Wirtschaft
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Abstract:
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In recent years, e-commerce is continuously growing and new business models and services are entering the home delivery market. For example, in the case of e-grocery, on-demand startups promise ’instant’ grocery delivery within a few minutes. This innovative service offering challenges many assumptions of existing fulfillment strategies. In this talk, we focus on attended home delivery, where the service provider and customer typically agree on a specific time window to ensure a successful delivery of the purchased goods. This step involves the customer directly in the service creation process. In managing the service offering, service providers thus face complex trade-offs between customer preferences and the efficiency of service execution. These trade-offs drive demand management decisions on various levels, from strategic design decisions to operational real-time control. While prescriptive analytics methods have been frequently applied to optimize demand management decisions on the operational and tactical level, model-based approaches for strategic service design are scarce to date.
In this talk, we present new ideas on how to apply prescriptive analytics to strategic demand management in order to profitably capture the demand potential for attended home delivery services.
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 | Dieser Eintrag ist Teil der Universitätsbibliographie. |
 Suche Autoren in
BASE:
Waßmuth, Katrin
;
Agatz, Niels
;
Fleischmann, Moritz
Google Scholar:
Waßmuth, Katrin
;
Agatz, Niels
;
Fleischmann, Moritz
ORCID:
Waßmuth, Katrin  ORCID: https://orcid.org/0000-0001-7894-1757, Agatz, Niels and Fleischmann, Moritz
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