Investigating consumers’ hesitant adoption of medical artificial intelligence

Document Type:	Conference or workshop publication
Year of publication Online:	2022
The title of a journal, publication series:	Advances in Consumer Research
Volume:	50
Page range:	tba
Conference title:	Association for Consumer Research Conference 2022
Location of the conference venue:	Denver, CO
Date of the conference:	20.-23.10.2022
Place of publication:	Duluth, MN
Publishing house:	Association for Consumer Research
ISSN:	0098-9258
Related URLs:	https://www.acrwebsite.org/web/conferenc...
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Abstract:	Three experiments corroborate affective trust as an underlying mechanism explaining consumers' low adoption intention of medical artificial intelligence (AI). Consumers high in digital autonomy, respectively digital health literacy, display higher affective trust in medical AI and are more likely to adopt it.

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BASE: Konya-Baumbach, Elisa ; Biller, Miriam ; Kuester, Sabine

Google Scholar: Konya-Baumbach, Elisa ; Biller, Miriam ; Kuester, Sabine

ORCID: Konya-Baumbach, Elisa

; Biller, Miriam ; Kuester, Sabine

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