Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences

Blečić, Aleksandar ; Kuester, Sabine ; Barth, Madeline

URL: https://www.ama.org/wp-content/uploads/2023/02/Pro...
Document Type: Conference or workshop publication
Year of publication: 2023
Book title: 2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 34
Page range: 623-626
Conference title: 2023 AMA Winter Academic Conference
Location of the conference venue: Online (06.02.2023) und Nashville, TN (10.-12.02.2023)
Date of the conference: 06.02.2023 und 10.-12.02.2023
Publisher: Umashankar, Nita ; Lisjak, Monika
Place of publication: Chicago, IL ; Red Hook, NY
Publishing house: American Marketing Association ; Curran
ISBN: 978-0-87757-015-8
ISSN: 1054-0806 , 0888-1839
Related URLs:
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics
Keywords (English): customer experience , global evaluations , temporal sequences , recency effects , perceived control

Dieser Eintrag ist Teil der Universitätsbibliographie.

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