Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences

URL:	https://www.ama.org/wp-content/uploads/2023/02/Pro...
Document Type:	Conference or workshop publication
Year of publication:	2023
Book title:	2023 AMA Winter Academic Conference : reconnecting and reconceiving the marketplace, February 6, virtual, February 10-12, Nashville, Tennessee, proceedings
The title of a journal, publication series:	AMA Educators' Proceedings
Volume:	34
Page range:	623-626
Conference title:	2023 AMA Winter Academic Conference
Location of the conference venue:	Online (06.02.2023) und Nashville, TN (10.-12.02.2023)
Date of the conference:	06.02.2023 und 10.-12.02.2023
Publisher:	Umashankar, Nita ; Lisjak, Monika
Place of publication:	Chicago, IL ; Red Hook, NY
Publishing house:	American Marketing Association ; Curran
ISBN:	978-0-87757-015-8
ISSN:	1054-0806 , 0888-1839
Related URLs:	https://www.ama.org/wp-content/uploads/2... https://www.ama.org/events/academic/2023...
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Keywords (English):	customer experience , global evaluations , temporal sequences , recency effects , perceived control

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Blečić, Aleksandar ; Kuester, Sabine ; Barth, Madeline

Google Scholar: Blečić, Aleksandar ; Kuester, Sabine ; Barth, Madeline

ORCID: Blečić, Aleksandar

, Kuester, Sabine

and Barth, Madeline

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