This dissertation explores corporate philanthropy as a managerial phenomenon between business and societal demands and was developed by Moritz Motyka at the Chair of Business Administration, Public & Nonprofit Management of Professor Dr. Helmig at the University of Mannheim Business School. In three scientific studies, the author examines strategies of corporate philanthropy, characterizes data philanthropy as a novel phenomenon in the field, and analyzes associated processes at the individual level from the theoretical-conceptual perspective of cognitive dissonance. The work contributes to critical studies on corporate philanthropy as well as to research on the role of corporations in society.
Dieser Eintrag ist Teil der Universitätsbibliographie.
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