Segmenting cyberspace : A customer typology for the Internet


Bauer, Hans H. ; Neumann, Marcus M. ; Barnes, Stuart J. ; Huber, Frank


Document Type: Article
Year of publication: 2007
The title of a journal, publication series: European Journal of Marketing : EJM
Volume: 41
Issue number: 1/2
Page range: 71-93
Place of publication: Bradford
Publishing house: Emerald
ISSN: 0309-0566
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics
Subject headings (SWD): Electronic Commerce

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Neumann, Marcus M. ; Barnes, Stuart J. ; Huber, Frank (2007) Segmenting cyberspace : A customer typology for the Internet. European Journal of Marketing : EJM Bradford 41 1/2 71-93 [Article]


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