Segmenting cyberspace : A customer typology for the Internet

Document Type:	Article
Year of publication:	2007
The title of a journal, publication series:	European Journal of Marketing : EJM
Volume:	41
Issue number:	1/2
Page range:	71-93
Place of publication:	Bradford
Publishing house:	Emerald
ISSN:	0309-0566
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics
Subject headings (SWD):	Electronic Commerce

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bauer, Hans H. ; Neumann, Marcus M. ; Barnes, Stuart J. ; Huber, Frank

Google Scholar: Bauer, Hans H. ; Neumann, Marcus M. ; Barnes, Stuart J. ; Huber, Frank

Hits per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item