Should I Stay or Should I Go - The Role of Status Quo for Using New Self-Service Alternatives


Falk, Tomas ; Schepers, Jeroen J. L. ; Hammerschmidt, Maik ; Grossenbacher, Samuel


URL: http://ssrn.com/abstract=962242
Document Type: Conference or workshop publication
Year of publication: 2006
The title of a journal, publication series: Proceedings ... EMAC Conference
Volume: 35
Page range: 221-232
Location of the conference venue: Athens, Greece
Date of the conference: 23-26 May 2006
Place of publication: Stockholm
Publishing house: EMAC
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics
Subject headings (SWD): Dienstleistungsmarkt , Technologiemanagement
Abstract: Studies have put forward numerous factors explaining Self-Service Technology (SST) usage, but neglected the influence of the current situation (status quo) an individual encounters. We integrate the status quo concept in an extended Technology Acceptance Model together with perceived risk and trust. Results indicate that status quo satisfaction has an ambivalent influence on behavioral intention to use SSTs. Despite the adoption-promoting impact of status quo satisfaction by boosting trust, the adoption-inhibiting effects dominate. In sum, the strong negative total effect underpins the role of status quo satisfaction as a major barrier for SST adoption. Thus, a successful SST introduction not only depends on pushing the new service option but also on highlighting the disadvantages of the traditional service.
Additional information:

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Falk, Tomas ; Schepers, Jeroen J. L. ; Hammerschmidt, Maik ; Grossenbacher, Samuel Should I Stay or Should I Go - The Role of Status Quo for Using New Self-Service Alternatives. Proceedings ... EMAC Conference 35 221-232 (2006) Stockholm (Athens, Greece) [Conference or workshop publication]


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