A systematic review of e-cigarette marketing communication: Messages, communication channels, and strategies


Lyu, Joanne Chen ; Huang, Peiyi ; Jiang, Nan ; Ling, Pamela M.


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DOI: https://doi.org/10.3390/ijerph19159263
URL: https://www.mdpi.com/1660-4601/19/15/9263
URN: urn:nbn:de:bsz:180-madoc-647720
Document Type: Article
Year of publication: 2022
The title of a journal, publication series: International Journal of Environmental Research and Public Health : IJERPH
Volume: 19
Issue number: 15 , Article 9263
Page range: 1-15
Place of publication: Basel
Publishing house: MDPI AG
ISSN: 1661-7827 , 1660-4601
Publication language: English
Institution: School of Social Sciences > Allgemeine Psychologie (Bröder 2010-)
Pre-existing license: Creative Commons Attribution, Non-Commercial 4.0 International (CC BY-NC 4.0)
Subject: 150 Psychology
610 Medicine and health
Keywords (English): e-cigarettes , marketing communication , marketing communication messages , communication channels , marketing communication strategies




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