Anlassspezifische Markenbewertung - der Brand Equity Evaluator von BBDO


Bauer, Hans H. ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek


URL: http://ub-madoc.bib.uni-mannheim.de/6611
Document Type: Book chapter
Year of publication: 2003
Book title: Profitables Markenmanagement
Page range: 85-101
Place of publication: Wiesbaden
Publishing house: Gabler
ISBN: 3-409-12491-8
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




+ Citation Example and Export

Bauer, Hans H. ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek (2003) Anlassspezifische Markenbewertung - der Brand Equity Evaluator von BBDO. Profitables Markenmanagement Wiesbaden 85-101 [Book chapter]


+ Search Authors in

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item