Revenue generation through influencer marketing

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DOI:	https://doi.org/10.1177/00222429231217471
URL:	https://journals.sagepub.com/doi/10.1177/002224292...
Additional URL:	https://www.researchgate.net/publication/375711389...
URN:	urn:nbn:de:bsz:180-madoc-662279
Document Type:	Article
Year of publication:	2024
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	88
Issue number:	4
Page range:	40-63
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Pre-existing license:	Creative Commons Attribution, Non-Commercial 4.0 International (CC BY-NC 4.0)
Subject:	330 Economics
Keywords (English):	influencer marketing , creator economy , user-generated content networks , social media , paid endorsements , sales , ROI