Framing effect and biased judgments in consumer decision-making process


Niu, Mengmeng



Document Type: Doctoral dissertation
Year of publication: 2023
Place of publication: Mannheim
University: Universität Mannheim
Evaluator: Kraus, Florian
Date of oral examination: 5 December 2023
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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