Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors


Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian


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DOI: https://doi.org/10.1177/00222429231223420
URL: https://journals.sagepub.com/doi/full/10.1177/0022...
Additional URL: https://www.researchgate.net/publication/378552498...
URN: urn:nbn:de:bsz:180-madoc-670336
Document Type: Article
Year of publication Online: 2023
Date: 14 December 2023
The title of a journal, publication series: Journal of Marketing : JM
Volume: tba
Issue number: tba
Page range: 1-20
Place of publication: Thousand Oaks, CA
Publishing house: Sage Publishing
ISSN: 0022-2429 , 1547-7185
Publication language: English
Institution: Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
License: CC BY 4.0 Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject: 000 Generalities
Keywords (English): influencer marketing , seeding , social networking , unpaid endorsements , user-generated content , triadic closure , data-based simulation , field experiment




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