Targeting nearby influencers: The acceleration of natural triadic closure by leveraging interconnectors

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DOI:	https://doi.org/10.1177/00222429231223420
URL:	https://journals.sagepub.com/doi/full/10.1177/0022...
Additional URL:	https://www.researchgate.net/publication/378552498...
URN:	urn:nbn:de:bsz:180-madoc-670336
Document Type:	Article
Year of publication:	2024
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	88
Issue number:	5
Page range:	111-130
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Pre-existing license:	Creative Commons Attribution, Non-Commercial 4.0 International (CC BY-NC 4.0)
Subject:	000 Generalities
Keywords (English):	influencer marketing , seeding , social networking , unpaid endorsements , user-generated content , triadic closure , data-based simulation , field experiment

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian

Google Scholar: Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian

ORCID: Goldenberg, Jacob ; Lanz, Andreas ; Shapira, Daniel ; Stahl, Florian

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