Online opinions from minorities - who gets heard online?


Polenz, Ann-Kathrin ; Bayerl, Andreas ; Kraus, Florian ; Sklar, Asael



Document Type: Conference presentation
Year of publication: 2024
Conference title: 2024 AMA CBSIG Vienna Conference
Location of the conference venue: Wien, Austria
Date of the conference: 01.-03.07.2024
Related URLs:
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics
Abstract: Using secondary data, we show that online opinions provided by members from minority groups are more appreciated (i.e., receive more upvotes), which increases their impact. We employ a contextdependent minority definition through name-based inference tools and Computer Vision to extract user demographics from UGC.


SDG 5: Gender EqualitySDG 10: Reduced Inequalities


Dieser Eintrag ist Teil der Universitätsbibliographie.




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