Fueling innovation management research: Future directions and five forward-looking paths


Spanjol, Jelena ; Noble, Charles H. ; Baer, Markus ; Bogers, Marcel ; Bohlmann, Jonathan ; Bouncken, Ricarda B. ; Bstieler, Ludwig ; De Luca, Luigi M. ; Garcia, Rosanna ; Gemser, Gerda ; Grewal, Dhruv ; Hoegl, Martin ; Kuester, Sabine ; Kumar, Minu ; Lee, Ruby ; Mahr, Dominik ; Nakata, Cheryl ; Ordanini, Andrea ; Rindfleisch, Aric ; Seidel, Victor P. ; Sorescu, Alina ; Verganti, Roberto ; Wetzels, Martin


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DOI: https://doi.org/10.1111/jpim.12754
URL: https://onlinelibrary.wiley.com/doi/full/10.1111/j...
URN: urn:nbn:de:bsz:180-madoc-675926
Document Type: Article
Year of publication: 2024
The title of a journal, publication series: The Journal of Product Innovation Management
Volume: 41
Issue number: 5
Page range: 893-948
Place of publication: Oxford
Publishing house: Wiley-Blackwell
ISSN: 0737-6782 , 1540-5885
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Pre-existing license: Creative Commons Attribution, Non-Commercial 4.0 International (CC BY-NC 4.0)
Subject: 650 Management
Keywords (English): artificial intelligence in innovation , business model innovation , uture of innovation management , liquid innovation , public value innovation , research agenda , research directions , research priorities , responsible innovation
Abstract: Research about innovation management explores how the future is created—who is creating it (organizations, collaborations, etc.), for what aims (customer satisfaction, market performance, etc.), and with what broader effects (social, environmental, etc.). With this extended essay, we explore the potential futures of innovation management research in three ways. First, we briefly review the history of past research agendas and priorities published in the Journal of Product Innovation Management (JPIM), highlighting three broad topic areas (technological, social/environmental, and organizational) that have emerged over time and their potential disruptive implications for innovation management research. Second, we describe the outcome of a gathering of leading scholars in innovation management tasked with the challenge of identifying critical research paths for our field. This collaboration resulted in five “deep dive” essays into areas ripe for innovation management research in the years ahead: liquid innovation, artificial intelligence in innovation, business model innovation, public value innovation, and responsible innovation. Third, we reflect on this expansive effort and offer a discussion of implications (tensions, challenges, and opportunities) for future innovation management scholarship.




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