Which moments matter most? Investigating the influence of temporal sequences on global evaluations of customer experiences

Document Type:	Conference presentation
Year of publication:	2023
Conference title:	EACR 2023, European Association for Consumer Research (ACR) Conference
Location of the conference venue:	Amsterdam, The Netherlands
Date of the conference:	06.-08.07.2023
Related URLs:	https://acrwebsite.org/events/past/ https://research-information.bris.ac.uk/...
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics