In-group heroes and out-group antagonists? The role of social identity and ideology in sustainable consumer behavior


Klebeck, Eric ; Kuester, Sabine ; Blečić, Aleksandar



Document Type: Conference presentation
Year of publication: 2024
Conference title: AMA CBSIG Conference 2024
Location of the conference venue: Wien, Austria
Date of the conference: 01.-03.07.2024
Related URLs:
Publication language: English
Institution: Business School > Marketing & Innovation (Kuester 2005-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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