Effects of verbatim repetition of the headline message on the proceed button on click-through rates in online retail

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DOI:	https://doi.org/10.3389/fpsyg.2024.1187798
URL:	https://www.frontiersin.org/journals/psychology/ar...
Additional URL:	https://www.researchgate.net/publication/383319760...
URN:	urn:nbn:de:bsz:180-madoc-684249
Document Type:	Article
Year of publication:	2024
The title of a journal, publication series:	Frontiers in Psychology
Volume:	15
Issue number:	Article 1187798
Page range:	1-8
Place of publication:	Lausanne
Publishing house:	Frontiers Research Foundation
ISSN:	1664-1078
Publication language:	English
Institution:	School of Social Sciences > Konsumentenpsychologie u. Ökonomische Psychologie (Wänke 2010-) Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department A
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	150 Psychology

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Kutzner, Florian ; Ermark, Florian K. G. ; Fornoff, Julian ; Wänke, Michaela

Google Scholar: Kutzner, Florian ; Ermark, Florian K. G. ; Fornoff, Julian ; Wänke, Michaela

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