When it pays to be clear: the appeal of concrete communication under certainty

PDF
When it pays to be clear the appeal of concrete communication under uncertainty.pdf - Published
Download (2MB)

DOI:	https://doi.org/10.1080/02650487.2023.2206689
URL:	https://www.tandfonline.com/doi/full/10.1080/02650...
Additional URL:	https://www.researchgate.net/publication/370625682...
URN:	urn:nbn:de:bsz:180-madoc-684296
Document Type:	Article
Year of publication:	2024
The title of a journal, publication series:	International Journal of Advertising
Volume:	43
Issue number:	3
Page range:	533-553
Place of publication:	Abingdon
Publishing house:	Routledge, Taylor & Francis
ISSN:	0261-9903 , 0265-0487 , 1759-3948
Publication language:	English
Institution:	School of Social Sciences > Konsumentenpsychologie u. Ökonomische Psychologie (Wänke 2010-) Außerfakultäre Einrichtungen > Mannheim Centre for European Social Research - Research Department A
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	380 Commerce, communications, transportation