Consequences of marketing asset accountability — A natural experiment

PDF
guenther-et-al-2024-consequences-of-marketing-asset-accountability-a-natural-experiment.pdf - Published
Download (497kB)

DOI:	https://doi.org/10.1177/00222429241236142
URL:	https://journals.sagepub.com/doi/10.1177/002224292...
URN:	urn:nbn:de:bsz:180-madoc-693826
Document Type:	Article
Year of publication:	2024
The title of a journal, publication series:	Journal of Marketing : JM
Volume:	88
Issue number:	5
Page range:	24-45
Place of publication:	Thousand Oaks, CA
Publishing house:	Sage Publishing
ISSN:	0022-2429 , 1547-7185
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	330 Economics 650 Management
Keywords (English):	marketing accountability , marketing assets , financial reporting , marketing efficiency , cost of capital , stock price informativeness , marketing-intensive firms

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Guenther, Peter ; Guenther, Miriam ; Lukas, Bryan A. ; Homburg, Christian

Google Scholar: Guenther, Peter ; Guenther, Miriam ; Lukas, Bryan A. ; Homburg, Christian

Downloads per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item