Enhancing Brand Preferences through Sponsorships: A Self-Congruity Model

Document Type:	Conference or workshop publication
Year of publication:	2003
The title of a journal, publication series:	AMA Winter and Summer Educators' Conference Proceedings
Volume:	12
Conference title:	AMA 2003 Winter Marketing Educators’ Conference
Location of the conference venue:	Orlando, Fla
Date of the conference:	2003
Place of publication:	Chicago, Ill.
Publishing house:	American Marketing Assoc.
ISSN:	1054-0806 , 0888-1839
Publication language:	German
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Mäder, Ralf ; Fischer, Marc

Google Scholar: Mäder, Ralf ; Fischer, Marc

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