Enhancing Brand Preferences through Sponsorships: A Self-Congruity Model


Mäder, Ralf ; Fischer, Marc


Document Type: Conference or workshop publication
Year of publication: 2003
The title of a journal, publication series: AMA Winter and Summer Educators' Conference Proceedings
Volume: 12
Conference title: AMA 2003 Winter Marketing Educators’ Conference
Location of the conference venue: Orlando, Fla
Date of the conference: 2003
Place of publication: Chicago, Ill.
Publishing house: American Marketing Assoc.
ISSN: 1054-0806
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Mäder, Ralf ; Fischer, Marc Enhancing Brand Preferences through Sponsorships: A Self-Congruity Model. AMA Winter and Summer Educators' Conference Proceedings 12 (2003) Chicago, Ill. AMA 2003 Winter Marketing Educators’ Conference (Orlando, Fla) [Conference or workshop publication]


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