Journalistic counter-voices in comment sections: Patterns, determinants, and potential consequences of interactive moderation of uncivil user comments


Ziegele, Marc ; Jost, Pablo ; Bormann, Marike ; Heinbach, Dominique


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DOI: https://doi.org/10.5771/2192-4007-2018-4-525
URL: https://www.nomos-elibrary.de/de/10.5771/2192-4007...
Additional URL: https://www.researchgate.net/publication/329777303...
URN: urn:nbn:de:bsz:180-madoc-698998
Document Type: Article
Year of publication: 2018
The title of a journal, publication series: Studies in Communication and Media : SCM
Volume: 7
Issue number: 4
Page range: 525-554
Place of publication: Baden-Baden
Publishing house: Nomos
ISSN: 2192-4007
Publication language: English
Institution: School of Humanities > Medien- und Kommunikationswissenschaft (Naab 2022-)
Pre-existing license: Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject: 070 News media, journalism, publishing
300 Social sciences, sociology, anthropology
Individual keywords (German): Nutzerkommentare , Gegenrede , Inzivilität , Moderation , Inhaltsanalyse
Keywords (English): user comments , incivility , counter-voices , moderation , content analysis
Abstract: Incivility in online user discussions is discussed as a significant challenge for democratic societies. Interactive journalistic moderation is seen as a promising strategy to deal with and prevent online incivility. Such moderation occurs, for example, when journalists publicly respond to uncivil comments and ask their authors to discuss more civilly. This study, based on a quantitative content analysis of 9,763 user and moderation comments on the Facebook sites of 15 German news outlets, investigated the patterns, determinants, and potential effects of interactive moderation. Results show that so-called public-level incivility (e.g., stereotypes, threats of violence) in users’ initial comments was associated with more interactive journalistic moderation, and that journalists used different styles when responding to these comments. Different moderation styles of initial comments were then related to the presence of incivility in users’ subsequent reply comments in opposite directions: A sociable moderation style decreased, and a regulative style increased the level of incivility in the reply comments.
Translation of the title: Journalistische Gegenrede in Kommentarbereichen: Strukturen, Determinanten und mögliche Konsequenzen der interaktiven Moderation von inzivilen Nutzerkommentaren (German)




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