The devil’s in the detail: The trade-off between detail and abandonment in online reviews


Polenz, Ann-Kathrin ; Bayerl, Andreas ; Dover, Yaniv ; Kraus, Florian



Document Type: Conference presentation
Year of publication: 2025
Conference title: EMAC 2025, Doctoral Colloquium, European Marketing Academy Conference
Location of the conference venue: Pozuelo, Spain
Date of the conference: 25.-27.05.2025
Related URLs:
Publication language: English
Institution: Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject: 330 Economics


Economic Sustainability


Dieser Eintrag ist Teil der Universitätsbibliographie.




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