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I do not buy your story! Understanding the limits of storytelling in corporate social responsibility communication


Krenz, Lukas ; Edinger-Schons, Laura Marie ; Scheidler, Sabrina ; Sen, Sankar ; Wieseke, Jan


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DOI: https://doi.org/10.1002/mar.22245
URL: https://onlinelibrary.wiley.com/doi/10.1002/mar.22...
Additional URL: https://www.researchgate.net/publication/393373955...
URN: urn:nbn:de:bsz:180-madoc-704239
Document Type: Article
Year of publication: 2025
The title of a journal, publication series: Psychology & Marketing
Volume: 42
Issue number: 10
Page range: 2557-2573
Place of publication: New York, NY
Publishing house: Wiley
ISSN: 0742-6046 , 1520-6793
Publication language: English
Institution: Außerfakultäre Einrichtungen > Graduate School of Economic and Social Sciences - CDSB (Business Studies)
Pre-existing license: Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject: 150 Psychology
330 Economics
380 Commerce, communications, transportation
Keywords (English): corporate social responsibility (CSR) communication , CSR embeddedness , extrinsic attributions , persuasion knowledge , storytelling




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BASE: Krenz, Lukas ; Edinger-Schons, Laura Marie ; Scheidler, Sabrina ; Sen, Sankar ; Wieseke, Jan

Google Scholar: Krenz, Lukas ; Edinger-Schons, Laura Marie ; Scheidler, Sabrina ; Sen, Sankar ; Wieseke, Jan

ORCID: Krenz, Lukas ; Edinger-Schons, Laura Marie ORCID: 0000-0002-8981-3379 ; Scheidler, Sabrina ; Sen, Sankar ; Wieseke, Jan

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