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Nostalgic advertising enhances brand name recall by reactivating brand‐related autobiographical memories, especially for familiar and personally relevant brands


Thoma, Dieter ; Koziak, Jessica


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Psychology and Marketing - 2025 - Thoma - Nostalgic Advertising Enhances Brand Name Recall by Reactivating Brand‐Related.pdf - Published
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DOI: https://doi.org/10.1002/mar.70042
URL: https://onlinelibrary.wiley.com/doi/10.1002/mar.70...
Additional URL: https://www.researchgate.net/publication/395453887...
URN: urn:nbn:de:bsz:180-madoc-708708
Document Type: Article
Year of publication: 2025
The title of a journal, publication series: Psychology & Marketing
Volume: 42
Issue number: 12
Page range: 3306-3318
Place of publication: New York, NY
Publishing house: Wiley
ISSN: 0742-6046 , 1520-6793
Publication language: English
Institution: School of Humanities > Anglistik I - Anglistische Linguistik/Synchronie (Altvater-Mackensen, 2022-)
Pre-existing license: Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject: 150 Psychology
330 Economics
380 Commerce, communications, transportation
Keywords (English): aging , autobiographical memory , brand awareness , brand names , reactivation , recall , semantic memory




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BASE: Thoma, Dieter ; Koziak, Jessica

Google Scholar: Thoma, Dieter ; Koziak, Jessica

ORCID: Thoma, Dieter ORCID: 0000-0001-6984-623X ; Koziak, Jessica

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