Targeted nudging: leveraging gender differences to enhance sustainable purchase behavior, (A2025-126189)

Document Type:	Conference presentation
Year of publication:	2025
Conference title:	EMAC 2025, 54th Annual Conference of the European Marketing Academy
Location of the conference venue:	Madrid, Spain
Date of the conference:	25.-30.05.2025
Related URLs:	https://www.emac2025conference.org/r/def... https://www.emac2025conference.org/UserF...
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics