Essays on user-generated content and platform analytics : a data-driven perspective

Polenz, Ann-Kathrin

Document Type:	Doctoral dissertation
Year of publication:	2025
Place of publication:	Mannheim
University:	Universität Mannheim
Evaluator:	Kraus, Florian
Date of oral examination:	2025
Publication language:	English
Institution:	Business School > Dr. Werner Jackstädt Stiftungslehrstuhl für Sales & Services Marketing (Kraus 2011-)
Subject:	330 Economics
Keywords (English):	user-generated content , online platforms , online reviews
Abstract:	This dissertation offers novel insights into online platform research, addressing key gaps concerning both the generation and perception of user-generated content and online reviews.