Extended reality in B2B sales interactions

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DOI:	https://doi.org/10.1080/08853134.2025.2546815
URL:	https://www.tandfonline.com/doi/full/10.1080/08853...
Additional URL:	https://www.researchgate.net/publication/396626768...
URN:	urn:nbn:de:bsz:180-madoc-711355
Document Type:	Article
Year of publication:	2026
The title of a journal, publication series:	Journal of Personal Selling & Sales Management : JPSSM
Volume:	46
Issue number:	1
Page range:	7-25
Place of publication:	Philadelphia, PA ; London
Publishing house:	Taylor & Francis Group ; Routledge
ISSN:	0885-3134 , 1557-7813
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	330 Economics 650 Management
Keywords (English):	business-to-business sales , extended reality , virtual reality , augmented reality , sales interactions , sales management

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Riether, Janina Anna Dorothea ; Ruhnau, Robin-Christopher ; Homburg, Christian

Google Scholar: Riether, Janina Anna Dorothea ; Ruhnau, Robin-Christopher ; Homburg, Christian

ORCID: Riether, Janina Anna Dorothea ; Ruhnau, Robin-Christopher

; Homburg, Christian

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