Advanced Search

The gender pay flip in influencer marketing: small men, big women, bigger earnings


Meil, Victoria ; Beichert, Maximilian ; Netzer, Oded



Document Type: Conference presentation
Year of publication: 2025
Conference title: EMAC 2025, 54th Annual Conference of the European Marketing Academy
Location of the conference venue: Madrid, Spain
Date of the conference: 25.-30.05.2025
Publication language: English
Institution: Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject: 000 Generalities


SDG 5: Gender EqualitySDG 10: Reduced Inequalities


Dieser Eintrag ist Teil der Universitätsbibliographie.




Metadata export


Citation


+ Search Authors in

BASE: Meil, Victoria ; Beichert, Maximilian ; Netzer, Oded

Google Scholar: Meil, Victoria ; Beichert, Maximilian ; Netzer, Oded

+ Page Views

Hits per month over past year

Detailed information



You have found an error? Please let us know about your desired correction here: E-Mail


Actions (login required)

Show item Show item