Free will versus force: The role of brand equity and strategic human resource management in employee motivation

Document Type:	Conference presentation
Year of publication:	2025
Conference title:	EMAC 2025, 54th Annual Conference of the European Marketing Academy
Location of the conference venue:	Madrid, Spain
Date of the conference:	25.-30.05.2025
Related URLs:	https://proceedings.emac-online.org/inde...
Publication language:	English
Institution:	Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject:	650 Management