Speaking for the brand: The role of marketing and sales employees’ ESG engagement in shaping the ESG-performance link


Kleinhans, Jan ; Vomberg, Arnd



Document Type: Conference presentation
Year of publication: 2025
Conference title: EMAC 2025, 54th Annual Conference of the European Marketing Academy
Location of the conference venue: Madrid, Spain
Date of the conference: 25.-30.05.2025
Publication language: English
Institution: Business School > Quantitatives Marketing und Konsumentenverhalten (Stahl 2013-)
Subject: 650 Management


Economic SustainabilityEnvironmental SustainabilitySocial SustainabilitySDG 8: Decent Work and Economic GrowthSDG 12: Responsible Consumption and Production


Dieser Eintrag ist Teil der Universitätsbibliographie.




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