Leveraging member-initiated online communities: the role of brand prominence, content authenticity and social capital

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DOI:	https://doi.org/10.1108/EJM-05-2024-0394
URL:	https://www.emerald.com/ejm/article/doi/10.1108/EJ...
URN:	urn:nbn:de:bsz:180-madoc-717161
Document Type:	Article
Year of publication:	2026
The title of a journal, publication series:	European Journal of Marketing : EJM
Volume:	60
Issue number:	13
Page range:	1-26
Place of publication:	Bingley
Publishing house:	Emerald Publishing Limited
ISSN:	0309-0566 , 1758-7123
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	330 Economics

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Kalogeraki, Angeliki ; Kuester, Sabine ; Janda, Sergej von

Google Scholar: Kalogeraki, Angeliki ; Kuester, Sabine ; Janda, Sergej von

ORCID: Kalogeraki, Angeliki ; Kuester, Sabine

; Janda, Sergej von

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