When do high prices sell better for sustainable products in business-to-business markets? The role of price–sustainability fit

Preview

PDF
1-s2.0-S0019850126000271-main.pdf - Published
Download (917kB)

DOI:	https://doi.org/10.1016/j.indmarman.2026.02.012
URL:	https://www.sciencedirect.com/science/article/pii/...
URN:	urn:nbn:de:bsz:180-madoc-720080
Document Type:	Article
Year of publication:	2026
The title of a journal, publication series:	Industrial Marketing Management
Volume:	134
Issue number:	April 2026
Page range:	172-185
Place of publication:	New York, NY [u.a.]
Publishing house:	Elsevier
ISSN:	0019-8501 , 1873-2062
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Pre-existing license:	Creative Commons Attribution, Non-Commercial, No Derivatives 4.0 International (CC BY-NC-ND 4.0)
Subject:	650 Management
Keywords (English):	business-to-business marketing , business-to-business selling , pricing , sustainability , sustainable purchasing
Additional information:	Verfasser hier: Lanzrath, Aline Isabelle

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Huang, Guzi ; Lanzrath, Aline ; Homburg, Christian

Google Scholar: Huang, Guzi ; Lanzrath, Aline ; Homburg, Christian

ORCID: Huang, Guzi ; Lanzrath, Aline

; Homburg, Christian

Downloads per month over past year

You have found an error? Please let us know about your desired correction here: E-Mail

Show item