From free-to-fee: motive-based communication and price fairness for value-added services

DOI:	https://doi.org/10.5771/2511-8676-2025-3-4-118
URL:	https://www.inlibra.com/de/document/view/pdf/uuid/...
Document Type:	Article
Year of publication:	2025
The title of a journal, publication series:	Journal of Service Management Research : SMR
Volume:	9
Issue number:	3/4
Page range:	118-135
Place of publication:	München
Publishing house:	C.H. Beck
ISSN:	2511-8676 , 2942-3392
Publication language:	English
Institution:	Business School > Marketing & Innovation (Kuester 2005-)
Subject:	330 Economics
Keywords (English):	price introduction , value-added service , price fairness , motives , alignability

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Schuhmacher, Monika C. ; Kuester, Sabine ; Grunert, Laura

Google Scholar: Schuhmacher, Monika C. ; Kuester, Sabine ; Grunert, Laura

ORCID: Schuhmacher, Monika C. ; Kuester, Sabine

; Grunert, Laura

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