Navigating public procurement: Strategic sales and pricing approaches in business-to-government markets

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DOI:	https://doi.org/10.1080/08853134.2026.2632074
URL:	https://www.tandfonline.com/doi/full/10.1080/08853...
URN:	urn:nbn:de:bsz:180-madoc-722100
Document Type:	Article
Year of publication:	2026
The title of a journal, publication series:	Journal of Personal Selling & Sales Management : JPSSM
Volume:	46
Issue number:	3
Page range:	286-304
Place of publication:	Philadelphia, PA ; London
Publishing house:	Taylor & Francis Group ; Routledge
ISSN:	0885-3134 , 1557-7813
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	330 Economics 380 Commerce, communications, transportation 650 Management
Additional information:	Verf. hier: Lanzrath, Aline Isabelle

	Dieser Eintrag ist Teil der Universitätsbibliographie.
	Das Dokument wird vom Publikationsserver der Universitätsbibliothek Mannheim bereitgestellt.

BASE: Holz, Florian ; Lanzrath, Aline ; Homburg, Christian

Google Scholar: Holz, Florian ; Lanzrath, Aline ; Homburg, Christian

ORCID: Holz, Florian ; Lanzrath, Aline

; Homburg, Christian

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