Chances and risks of using AI tools to improve targeting in company communications

Tochtermann, Lea

Document Type:	Conference presentation
Year of publication:	2024
Conference title:	Women in ip - Summer Summit 2024
Location of the conference venue:	Mannheim, Germany
Date of the conference:	07.-08.07.2024
Related URLs:	https://women-in-ip.com/events/lets-get-... https://women-in-ip.com/wp-content/uploa...
Publication language:	English
Institution:	School of Law and Economics > Bürgerl. Recht u. Europäisches Patentrecht (Juniorprofessur) (Tochtermann 2016-)
Subject:	340 Law
Additional information:	Abweichender Titel: "Changes and risks of using AI tools to improve targeting in company communications"