When sustainability sells: Fostering buyer-perceived value in business-to-business markets

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DOI:	https://doi.org/10.1016/j.indmarman.2026.07.002
URL:	https://www.sciencedirect.com/science/article/pii/...
URN:	urn:nbn:de:bsz:180-madoc-727587
Document Type:	Article
Year of publication Online:	2026
Date:	17 July 2026
The title of a journal, publication series:	Industrial Marketing Management
Volume:	137
Issue number:	tba
Page range:	17-30
Place of publication:	New York, NY [u.a.]
Publishing house:	Elsevier
ISSN:	0019-8501 , 1873-2062
Publication language:	English
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Pre-existing license:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Subject:	330 Economics
Keywords (English):	business-to-business marketing , business-to-business selling , sustainability , value-based selling
Additional information:	Verfasserin hier: Lanzrath, Aline Isabelle

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BASE: Huang, Guzi ; Lanzrath, Aline ; Homburg, Christian

Google Scholar: Huang, Guzi ; Lanzrath, Aline ; Homburg, Christian

ORCID: Huang, Guzi ; Lanzrath, Aline

; Homburg, Christian

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