Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung

URL:	http://ub-madoc.bib.uni-mannheim.de/7283
Document Type:	Book
Year of publication:	2003
Place of publication:	Wiesbaden
Publishing house:	Gabler
Publication language:	German
Institution:	Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Homburg, Christian ; Krohmer, Harley

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