Opposites Attract, but Similarity Works : A Study of Interorganizational Similarity in Marketing Channels


Homburg, Christian ; Schneider, Janna ; Fassnacht, Martin


DOI: https://doi.org/10.1300/J033v10n01_02
URL: https://www.researchgate.net/publication/228380648...
Additional URL: http://www.tandfonline.com/doi/abs/10.1300/J033v10...
Document Type: Article
Year of publication: 2003
The title of a journal, publication series: Journal of Business-to-Business Marketing
Volume: 10
Issue number: 1
Page range: 31-52
Place of publication: London
Publishing house: Routledge, Taylor & Francis Group
ISSN: 1051-712X
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Schneider, Janna ; Fassnacht, Martin (2003) Opposites Attract, but Similarity Works : A Study of Interorganizational Similarity in Marketing Channels. Journal of Business-to-Business Marketing London 10 1 31-52 [Article]


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