Relationship Characteristics as Moderators of the Satisfaction-Loyalty Link : Findings in a Business-to-Business Context


Homburg, Christian ; Giering, Annette ; Menon, Ajay


DOI: https://doi.org/10.1300/J033v10n03_02
URL: http://www.tandfonline.com/doi/abs/10.1300/J033v10...
Document Type: Article
Year of publication: 2003
The title of a journal, publication series: Journal of Business-to-Business Marketing
Volume: 10
Issue number: 3
Page range: 35-62
Place of publication: London [u.a.]
Publishing house: Routledge, Taylor & Francis Group
ISSN: 1051-712X
Publication language: English
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Giering, Annette ; Menon, Ajay (2003) Relationship Characteristics as Moderators of the Satisfaction-Loyalty Link : Findings in a Business-to-Business Context. Journal of Business-to-Business Marketing London [u.a.] 10 3 35-62 [Article]


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