The Customer Lifetime Value Concept and its Contribution to Corporate ValuationBauer, Hans H. ; Hammerschmidt, Maik ; Brähler, Matthias
BASE:
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
Google Scholar: Bauer, Hans H. ; Hammerschmidt, Maik ; Brähler, Matthias
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