A Configurational Perspective on Key Account Management


Homburg, Christian ; Workman, John P. ; Jensen, Ove


DOI: https://doi.org/10.1509/jmkg.66.2.38.18471
URL: http://journals.ama.org/doi/abs/10.1509/jmkg.66.2....
Document Type: Article
Year of publication: 2002
The title of a journal, publication series: Journal of Marketing : JM
Volume: 66
Issue number: 2
Page range: 38-61
Place of publication: Chicago, Ill.
Publishing house: Publ. Group of the American Marketing Association
ISSN: 0022-2429
Publication language: German
Institution: Business School > ABWL u. Marketing I (Homburg)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Homburg, Christian ; Workman, John P. ; Jensen, Ove (2002) A Configurational Perspective on Key Account Management. Journal of Marketing : JM Chicago, Ill. 66 2 38-61 [Article]


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