Brand equity evaluator


Bauer, Hans H. ; Zimmermann, Rainer ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek ; Valtin, Alexandra


URL: http://ub-madoc.bib.uni-mannheim.de/8022
Document Type: Book
Year of publication: 2002
The title of a journal, publication series: Brand equity excellence ; 2
Place of publication: Düsseldorf
Publishing house: BBDO
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Zimmermann, Rainer ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek ; Valtin, Alexandra (2002) Brand equity evaluator. Brand equity excellence ; 2 Düsseldorf [Book]


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