Brand equity evaluator

Bauer, Hans H. ; Zimmermann, Rainer ; Klein-Bölting, Udo ; Sander, Björn ; Murad-Aga, Tharek ; Valtin, Alexandra

Document Type: Book
Year of publication: 2002
The title of a journal, publication series: Brand equity excellence ; 2
Place of publication: Düsseldorf
Publishing house: BBDO
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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