Consumer perception of brand consolidation strategies

Bauer, Hans H. ; Mäder, Ralf ; Valtin, Alexandra

Document Type: Conference or workshop publication
Year of publication: 2002
Book title: Marketing in a changing world: Scope, opportunities and challenges : proceedings of the 31st EMAC Conference, May 28 - 31, 2002, University of Minho, Braga, Portugal
The title of a journal, publication series: Proceedings of the 31st EMAC Conference, 2002
Page range: 1
Conference title: 31st EMAC Conference
Location of the conference venue: Braga, Portugal
Date of the conference: 28.-31.05.2002
Publisher: Farhangmehr, Minoo
Place of publication: Braga, Portugal
Publishing house: Univ. of Minho
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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