Consumer Perception of Brand Consolidation Strategies


Bauer, Hans H. ; Mäder, Ralf ; Valtin, Alexandra


Document Type: Conference or workshop publication
Year of publication: 2002
Book title: Marketing in a Changing World: Scope, opportunities and challenges : proceedings of the 31st EMAC Conference, 2002
Author/Publisher of the book
(only the first ones mentioned)
:
Farhangmehr, Minoo
Place of publication: Braga, Portugal
Publishing house: Univ. of Minho
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Mäder, Ralf ; Valtin, Alexandra Consumer Perception of Brand Consolidation Strategies. Farhangmehr, Minoo In: Marketing in a Changing World: Scope, opportunities and challenges : proceedings of the 31st EMAC Conference, 2002 (2002) Braga, Portugal [Conference or workshop publication]


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