Consumer perception of brand consolidation strategies

Bauer, Hans H. ; Mäder, Ralf ; Valtin, Alexandra

Document Type:	Conference or workshop publication
Year of publication:	2002
Book title:	Marketing in a changing world: Scope, opportunities and challenges : proceedings of the 31st EMAC Conference, May 28 - 31, 2002, University of Minho, Braga, Portugal
The title of a journal, publication series:	Proceedings of the 31st EMAC Conference, 2002
Page range:	1
Conference title:	31st EMAC Conference
Location of the conference venue:	Braga, Portugal
Date of the conference:	28.-31.05.2002
Publisher:	Farhangmehr, Minoo
Place of publication:	Braga, Portugal
Publishing house:	Univ. of Minho
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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