Couponing - Formen, Chancen für Unternehmen und die Nutzungsabsicht der Verbraucher


Görtz, Gunnar ; Bauer, Hans H.



URL: https://www.wiso-net.de/document/DIM__200210173
Document Type: Article
Year of publication: 2002
The title of a journal, publication series: Direkt-Marketing
Volume: 38
Issue number: 10
Page range: 46-50
Place of publication: Ettlingen
Publishing house: IM-Marketing-Forum
ISSN: 0946-0446
Publication language: German
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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