Customer equity marketing: touching the intangible


Bayón, Tomás ; Gutsche, Jens ; Bauer, Hans H.


DOI: https://doi.org/10.1016/S0263-2373(02)00037-3
URL: https://www.sciencedirect.com/science/article/pii/...
Additional URL: https://www.researchgate.net/publication/222898071...
Document Type: Article
Year of publication: 2002
The title of a journal, publication series: European Management Journal
Volume: 20
Issue number: 3
Page range: 213-222
Place of publication: Amsterdam [u.a.]
Publishing house: Elsevier Science
ISSN: 0263-2373
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bayón, Tomás ; Gutsche, Jens ; Bauer, Hans H. (2002) Customer equity marketing: touching the intangible. European Management Journal Amsterdam [u.a.] 20 3 213-222 [Article]


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