Customer equity marketing: touching the intangible

Bayón, Tomás ; Gutsche, Jens ; Bauer, Hans H.

DOI:	https://doi.org/10.1016/S0263-2373(02)00037-3
URL:	https://www.sciencedirect.com/science/article/pii/...
Additional URL:	https://www.researchgate.net/publication/222898071...
Document Type:	Article
Year of publication:	2002
The title of a journal, publication series:	European Management Journal
Volume:	20
Issue number:	3
Page range:	213-222
Place of publication:	Amsterdam [u.a.]
Publishing house:	Elsevier Science
ISSN:	0263-2373
Publication language:	English
Institution:	Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

BASE: Bayón, Tomás ; Gutsche, Jens ; Bauer, Hans H.

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