Internetspiele als Marketinginstrument für Low-Involvement Produkte

Bauer, Hans H. ; Grether, Mark ; Sattler, Corinna

DOI:	https://doi.org/10.15358/0344-1369-2002-4-265
URL:	https://elibrary.vahlen.de/10.15358/0344-1369-2002...
Additional URL:	https://www.researchgate.net/publication/276842627...
Document Type:	Article
Year of publication:	2002
The title of a journal, publication series:	Marketing : Zeitschrift für Forschung und Praxis ; ZFP
Volume:	24
Issue number:	4
Page range:	265-276
Place of publication:	München
Publishing house:	Beck; Vahlen
ISSN:	0344-1369
Publication language:	German
Institution:	Business School > ABWL u. Marketing II (Bauer Em)
Subject:	330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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