Opposites attract, but Similarity works : A Study of Interorganizational Similarity in Marketing Channels

Homburg, Christian ; Schneider, Janna ; Fassnacht, Martin

URL: http://www.researchgate.net/publication/228380648_...
Document Type: Working paper
Year of publication: 2002
The title of a journal, publication series: ISBM report
Volume: 6
Place of publication: University Park, Pa.
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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