Product-independent Consumer Decision-making styles: do they really exist?


Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine


Document Type: Conference or workshop publication
Year of publication: 2002
Book title: Enhancing knowledge development in marketing
The title of a journal, publication series: AMA Educators' Proceedings
Volume: 13
Page range: 174-175
Place of publication: Chicago
ISBN: 0-8775-7302-6
ISSN: 0888-1839
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Stokburger-Sauer, Nicola ; Becker, Christine Product-independent Consumer Decision-making styles: do they really exist? AMA Educators' Proceedings 13 174-175 In: Enhancing knowledge development in marketing (2002) Chicago [Conference or workshop publication]


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