Should Marketing be Cross-Functional? : Conceptual Development and International Empirical Evidence


Krohmer, Harley ; Homburg, Christian ; Workman, John P.



DOI: https://doi.org/10.1016/S0148-2963(00)00176-4
URL: http://www.sciencedirect.com/science/article/pii/S...
Document Type: Article
Year of publication: 2002
The title of a journal, publication series: Journal of Business Research : JBR
Volume: 55
Issue number: 6
Page range: 451-465
Place of publication: New York, NY
Publishing house: Elsevier
ISSN: 0148-2963
Publication language: English
Institution: Business School > Business-to-Business Marketing, Sales & Pricing (Homburg 1998-)
Subject: 330 Economics




Dieser Eintrag ist Teil der Universitätsbibliographie.




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