Social Capital as an Antecedent to Customer Relationships Within Virtual Communities


Bauer, Hans H. ; Grether, Mark


URL: http://ub-madoc.bib.uni-mannheim.de/8855
Document Type: Conference or workshop publication
Year of publication: 2002
Book title: Proceedings of the 2002 SMA International Conference Heidelberg June 21-23
Place of publication: Clemson, SC
Publishing house: Society for Marketing Advances
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.




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Bauer, Hans H. ; Grether, Mark Social Capital as an Antecedent to Customer Relationships Within Virtual Communities. In: Proceedings of the 2002 SMA International Conference Heidelberg June 21-23 (2002) Clemson, SC [Conference or workshop publication]


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