Social Capital as an Antecedent to Customer Relationships Within Virtual Communities

Bauer, Hans H. ; Grether, Mark

Document Type: Conference or workshop publication
Year of publication: 2002
Book title: Proceedings of the 2002 SMA International Conference Heidelberg June 21-23
The title of a journal, publication series: Proceedings of the First International SMA Conference
Place of publication: Clemson, SC
Publishing house: Society for Marketing Advances
Publication language: English
Institution: Business School > ABWL u. Marketing II (Bauer 1993-, Em)
Subject: 330 Economics

Dieser Eintrag ist Teil der Universitätsbibliographie.

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